Anthony Lucas knew of his passion for pleasing people before he even realized his innate talent for baking cookies. While attending San Francisco State University to study accounting and engineering, Anthony started his baking career as most flukes in life begin: on a whim, after jovially being encouraged by a friend. Teaching himself to bake through a critical analysis of the process of making each batch and paying attention to how each individual cookie baked, he embarked on his quest for the perfect people pleaser cookie.